The founders of lief! lifestyle started the cheerful brand lief! in 2005 with a small and colourful collection of baby and children’s clothes. The brand has now expanded into a wide-ranging lifestyle brand for both children and adults. Thanks to this unique combination between fashion and lifestyle lief! can offer a massive variation in different product groups with various accessories and colourful products for the whole family!
To insure the international expansion of the brand Lief! lifestyle, it is important to put more emphasis on the lifestyle products collection besides the clothing line.
The last months Lief! lifestyle has worked hard to fulfill its international ambitions and expand the licensing model.
AFG is the new license partner for shoes and will bring a colourful collection to expand the wide production range of Lief! lifestyle.